The Media, Entertainment, and Arts Alliance, sometimes called the Alliance, is an organization that covers all the media, arts, and entertainment industries in Australia. The membership of this organization consists of thousands of individual businesses, associations, media agencies, volunteer organizations, public interest groups, and media outlets. This alliance was set up to support the media industry in promoting and protecting the artistic community. Under its various programs, this international organization works to enhance the creative industry in Australia. It also tries to build and strengthen the profession and workforce of the media industry.
This alliance has a wide range of activities. Apart from the regular work of promoting the work of the media artists, they have several long-term projects, such as promoting the production of the film industry in Australia, improving the condition of the visual and performing arts in Australia, and disseminating the work of the writers and artists in the media. They also conduct workshops and seminars, exchange newsletters, provide technical help, and educate the people about the media and entertainment business. Their work is geared towards providing an environment that encourages creativity and invention in the media and visual arts. It also provides the necessary networking opportunities, ensuring that each member gets a good share of development resources and exposure.
This organization was formed to expand the frontiers of the media and entertainment industry. It has helped the artists to gain more recognition and secure better contracts. The Alliance has also helped to create better conditions for the media artists. The conditions for working in the media industry are generally better than the standard ones.
This organization helps the performers to be self-sufficient and to improve the conditions of the working people. The media artist will generally be the only one to create the audiovisual presentation, whereas, the performer will act as a spokesperson for the company. The performance artist usually creates the visual and performing arts pieces. Media entertainment is usually performed live. However, some shows may also be videotaped and then shown to a wide audience.
The Alliance has a wide range of artistic activities. Members participate in various events and workshops. These include art exhibits and conferences. Many media artists are involved in the Alliance.
The media and entertainment industry, including music, visual arts, film, and television, is a major contributor to the economies of many nations. In most countries, the media industries generate a large percentage of their gross domestic product. In the United States, approximately 14% of the gross domestic product comes from media and entertainment. The Alliance encourages member companies to diversify their markets and to extend their reach beyond traditional markets. As it develops its policy positions and approaches, it hopes to attract members from a wider variety of industries and sectors.
The Alliance encourages member companies to take advantage of their creative talent and creative ideas to create public awareness or to increase media visibility, either through theatrical presentations, news specials, telecasts, and feature films. Media entertainers are also used in various events and special occasions. A prime example is Disney using media entertainer Mickey Mouse to open the 2021 Oscars. Media entertainers are also often hired for political campaign commercials.
The media entertainment and arts alliance welcomes all artists who wish to promote media entertainment and arts. It looks forward to working with all willing members to enhance industry exposure and to strengthen ties between the media and entertainment industries. It believes that all artists and entertainers can make a positive contribution to society. Artists involved in media entertainment and arts alliance projects can expect a free and fair dealing, consistent employment, and regular promotion.